The Michigan Fitness Foundation strives to reach people where they shop. Michigan Harvest of the Month (MiHOTM) materials are being used in a unique farmers market pilot utilizing Food Navigators to engage SNAP recipients by walking them through the process of using their benefits in a farmers market setting, providing food demonstrations and tastings using MiHOTM materials, and focusing on enhancing communication between customers and farmers.

Additionally, MiHOTM materials are used by multiple Partners in the grocery and corner store setting to engage SNAP-Eligibles via food tastings, recipes, experiential learning, and ‘They Learn from Watching You’ social marketing materials to promote increased fruit and vegetable consumption as well as to encourage participants to utilize their food assistance benefits.

For resources on integrating Michigan Harvest of the Month™ into your grocery store, visit the MiHOTM resources page.

Farmers Market Webinar

MiHOTM Farmers Market Webinar

This webinar, hosted by the Public Health Institute’s Center of Wellness and Nutrition (PHI), will be presenting key findings from the Michigan Fitness Foundation Farmers Market Food Navigator Project. Learn more about the mix-method approach used to evaluate the Food Navigator Pilot, as well as key evaluation findings, including indicators from the SNAP-Ed Evaluation Framework. The Food Navigator pilot included: 1) designated Food Navigators onsite during farmers market operating hours to guide low-income consumers, 2) the MFF social marketing messaging featuring Michigan Harvest of the Month™ (MiHOTM), and 3) experiential nutrition education programming in collaboration with SNAP-Ed partners (e.g., cooking demonstrations and food tastings).

Michigan FM Key Findings Presentation