They Learn from Watching You is a social marketing campaign designed to benefit the entire state’s SNAP-Ed programming by providing key nutrition education messages that are easily reproducible at the local level. The main objective of the campaign is to improve nutrition and physical activity behaviors among SNAP-Ed participants in Michigan, primarily mothers with children. Michigan Fitness Foundation’s social marketing campaign utilizes USDA core messages and emphasizes that children learn healthy behaviors by watching their parents.

Over the span of the campaign They Learn from Watching You has utilized a variety of channels, including billboards, bus and truck wraps, digital platforms, public service announcements, and print materials to promote healthy eating and physical activity behaviors. Materials promoting fruit and vegetable consumption and physical activity are available for a variety of channels including billboards, bus and truck wraps, public service announcements, and print materials. The campaign also has a website: http://www.theylearnfromwatchingyou.org/