Michigan Harvest of the Month™ features ready to-use tools and resources for educators and food service directors to provide students hands-on opportunities to explore, taste, and learn about the importance of eating a variety of fruits and vegetables, as well as being physically active every day.
The objectives of Michigan Harvest of the Month™ include:
For resources on integrating Michigan Harvest of the Month™ into your school, visit the MiHOTM resources page.
The Michigan Fitness Foundation strives to reach people where they shop. Michigan Harvest of the Month (MiHOTM) materials are being used in a unique farmers market pilot utilizing Food Navigators to engage SNAP recipients by walking them through the process of using their benefits in a farmers market setting, providing food demonstrations and tastings using MiHOTM materials, and focusing on enhancing communication between customers and farmers.
Additionally, MiHOTM materials are used by multiple Partners in the grocery and corner store setting to engage SNAP-Eligibles via food tastings, recipes, experiential learning, and ‘They Learn from Watching You’ social marketing materials to promote increased fruit and vegetable consumption as well as to encourage participants to utilize their food assistance benefits.
For resources on integrating Michigan Harvest of the Month™ into your grocery store, visit the MiHOTM resources page.
Farmers Market Webinar
This webinar, hosted by the Public Health Institute’s Center of Wellness and Nutrition (PHI), will be presenting key findings from the Michigan Fitness Foundation Farmers Market Food Navigator Project. Learn more about the mix-method approach used to evaluate the Food Navigator Pilot, as well as key evaluation findings, including indicators from the SNAP-Ed Evaluation Framework. The Food Navigator pilot included: 1) designated Food Navigators onsite during farmers market operating hours to guide low-income consumers, 2) the MFF social marketing messaging featuring Michigan Harvest of the Month™ (MiHOTM), and 3) experiential nutrition education programming in collaboration with SNAP-Ed partners (e.g., cooking demonstrations and food tastings).
Produce for Pantries
Produce for Pantries is an innovative pilot program designed in consultation with 260 local food pantries statewide to enhance the existing services offered by pantry and community action agency volunteers and staff. The program is designed to decrease hunger and improve health by encouraging and equipping emergency food recipients to eat more fruits and vegetables. Participating organizations receive: “They Learn from Watching You” social marketing materials; onsite taste tests of featured produce by a pair of professional nutrition educators; simple, healthy, and visually-appealing recipes for fruits and vegetables distributed onsite; and meaningful feedback on program outcomes.
In 2016, MFF is offering an interactive, evidence-based mobile-phone recipe app to participants at a subset of participating pantries. App users may access vegetable-based recipes and food-use tips (VeggieBooks) as well as illustrated, practical, no-cost ideas for managing food and mealtimes for happier and healthier eating (SecretsBooks). All content can be customized to suit users’ needs and interests.
For resources on integrating Michigan Harvest of the Month™ into your community, visit the MiHOTM resources page.